Content Marketing Trends For 2019

Some things to keep in mind when it comes to content marketing in 2019:

Social Media

Being active on social media platforms is a great way to interact with consumers. If you haven’t already, you should create a Facebook page for your business, and branch out to other platforms as well like Twitter or LinkedIn. The more active you are on social media, the more attention and shares you’ll get. Remember to stick to a regular, consistent posting schedule to show your business page is active and willing to communicate. If you are looking to engage your consumers, reach out today to Texas MediaLink to see how we can boost your presence on social media platforms!

Video Marketing

Animoto did a report in 2017 that discovered 64% of consumers are more likely to go through with a purchase after watching a branded video on Facebook. According to a 2018 statistic, 50% of internet users in the US watch video content daily, and expected to increase to a whopping 82% by 2021. Aberdeen conducted a research that concluded that marketers who use video increases their revenue faster than those who don’t by 49%. So if you haven’t dabbled in video marketing at this point, you are missing out on a lot of revenue!

If you are looking to implement more video into your marketing strategy, remember to make sure the video is mobile-friendly and the content is engaging and unique. It is best to maintain a consistent schedule when it comes to uploading your video content. Our marketing experts at Texas MediaLink can help you figure out how to optimize videos for your growing business, while keeping your brand and target audience in mind.

Long-Form Content

We all know short-form content is quicker and easier to create, but Texas MediaLink understands that creating long-form content is worth the time and effort it takes. Search engines will begin to reward longer posts in results rankings and people are looking for reliable sources they can trust. To qualify as long-form, content should be at least 2,000 words. A good thing to know is the longer your content is, the more likely it is to be shared.

Don’t forget your goal when it comes to long-form content. It is not to waste the time of the reader, but instead give them helpful information to help them make an educated decision. If you do this successfully, it shows that you are an authority on the subject and consumers are more likely to trust the content you provide, again making them more likely to share it.

Voice Search

Thanks to modern technology like smart speakers, voice search is a lot more common. Smart speakers are rapidly becoming a common household item and are extremely helpful to potential clients and dramatically alter consumer behavior. As we go into the next year, you should consider implementing a customized SEO (search engine optimization) strategy that responds to voice search demands. Learn how Texas MediaLink can help you design a SEO strategy that would help your business grow!

Chatbots

Chatbots are great for personalizing and helps boost customer interaction. With modern technology continuing to improve every day, machine learning technology and AI (artificial intelligence) can adapt over time, making it more liked by consumers.

When done properly, a chatbot can answer open-ended questions and use natural language processing (NLP) and machine learning to get the best responses and most commonly asked questions. Another benefit about utilizing chatbots is they provide 24/7 client service, all while gathering data we can retain to use later. Contact Texas MediaLink today to learn more about the advantages of using chatbots.

Always Be Original And Genuine!

It is crucial for consumers to understand your business. If they don’t understand what you are offering, how can they know how your solution will benefit them and their business? Creating quality long-form content, well-executed chatbots, and regular and informative social media content are great ways to let potential consumers know you are active and willing to communicate. Be sure that every comment, post, email, or phone call contributes to your company’s brand in some way. This authenticity can attract consumers to your social media page, website, or solutions you offer.

Team Work Makes The Dream Work

Effective content marketing is more than just making social media posts and chatbots, it is taking an entire marketing strategy and implementing it to make it work for you and your growing business. To really make the most of your content marketing, you’ll need a team of talented writers, editors, videographers, and creative strategists. Let Texas MediaLink be the one you trust to give you the results you are looking for.