Digital Marketing Solutions For Your Business

Texas MediaLink specializes in various digital needs for both small and large businesses, delivering everything from web design and development, conversion rate optimization, search engine optimization, email marketing campaigns, marketing automation, and much, much more. But more than anything, we’re there to lead you through the complex maze that the digital business world has become. Our team of specialists work alongside each other through your business strategy, branding, and implement outreach approaches that will keep you ahead of your competitors.

Web Design and Website Development

For those who do not have a website established, we highly suggest you give us a call now. For those who do not believe digital marketing is important, we highly suggest you give us a call now. For those who have previously built a website and haven’t touched it in years, we highly suggest you give us a call now.

You probably understand that a website is essential in today’s world. And that’s because it is. The key, however, is ensuring that your website is ready to tackle today’s vicious, competitive market. To do so, your business website has to be highly engaging. You simply cannot have a good conversion ratio without an engaging website. Texas MediaLink not only understands this, but constantly keeps learning and thinking of new strategies and approaches that will make sure you’re up to date and ready to capture the endless consumers out there that could be your customers. Our team of web designers and developers work alongside the rest of our team, including graphic designers, campaign strategists, and our video department to make sure you don’t miss a single opportunity to gain another customer.

Are you ready for your opportunity?

Conversion Rate Optimization

If you don’t know what conversion rate optimization is, there is absolutely no way you can be getting the most out of your business.

Conversion rate optimization, otherwise known as CRO, is refers to increasing the number of visitors to your website that become customers and/or engage during their visit. For the traditionalists, it’s basically how many leads turn into sales. How many outbound phone calls successfully get transferred to a sales associate. You get the point.

Based on the principle of direct marketing, conversion rate optimization statistics are one of the most important numbers when it comes to your digital marketing. It is a direct representation of all your efforts, including your website, outreach, campaigns, and social media. And it is vital to your business. We understand this. Texas MediaLink has years of experience and has developed countless strategies and approaches that have taught us what works and what doesn’t. We have made the mistakes so you don’t have to. Whether you have a sophisticated e-commerce business or a family-owned, brick-and-mortar store on Main Street, Texas MediaLink knows how to maximize the number of customers that engage with you through your website, social media page, or walk through your door. Call us today to learn more about our conversion rate optimization services.

Search Engine Optimization

Here’s one that you’ve probably heard about for some time now. Search engine optimization, otherwise known as SEO, is, according to Google, the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results - often referred to as “natural”, “organic”, or “earned” results.

They might as well rephrase it to: “How to get your business website to the top of Google’s rankings.”

Every business that knows what it’s doing with their digital marketing has probably implemented some kind of search engine optimization strategy. And it’s easy to understand why. It doesn’t matter if you have a small home business with one or two employees, or if you are the general manager of an auto dealership: if you’re at the top of Google’s rankings, you will get more business.

Let’s take a small hair salon in San Antonio or Laredo, Texas. What’s the first things people do when they’re looking for a new place to get a haircut? Skeptics might say such customers drive around looking for a hair salon. And that might have been true some time ago, but it’s not anymore. Customers will Google “hair salon” and see what’s around them. Better yet, they’ll look at the first page, possibly the second, and make up their mind. If you don’t have a website, it’s easy to see how much business you’re missing out on. If you have a website you haven’t touched in awhile, you can probably see you’re not on the first page when you search. Don’t you think you’d get more business if you were, knowing that most people don’t get past the second two pages of their search results?

We know how to do that better than any other agency in the area. Texas MediaLink, your Marketing Team, knows how to do this better than any other agency in the area. Call us and we’ll discuss it.

 E-Mail Campaigns

Some said email marketing campaigns are dead. If you’re a business owner, think about how many emails you delete every day. It’s easier to give it up, to consider it as outdated as a videocassette.

It’s not true. If well executed, an email marketing campaign can be one of the most efficient digital marketing strategies for your business. If well executed. One of the issues with email marketing campaigns is that they’re seldom done correctly. Many clients and outreach agencies focus on sending emails about your company or campaigns to a massive list of emails. It’s easy to understand why they do this. The more you send, the more responses you’ll get. That, however, is incorrect. Think about it this way: if you were handing out business flyers giving a 50% discount to students at a mall for an entire day, you’d probably walk over a carpet of them on your way back to your car. If you did it at a college, not so much. If the flyer was not only aesthetically pleasing, but easy to read - to the point where it would only take a second or two - and easy to share with others, even less.

It’s not only important to understand your target, but to make sure the message is intelligently designed, true to your business branding, easily accessible, and easily shareable. And though this criteria might seem easy to implement, it’s much harder than it sounds. We know that because we have done it for years. We’ve spent countless time developing campaigns no one ever clicked on.

It doesn’t happen to us anymore. Why?

Because we’ve learned how to do it, and how to do it right. We have seen email marketing campaigns deliver the final blow of the season to our friends’ competitors, we have seen email marketing campaigns that have landed them the new customers they’ve needed to meet their sales goals. We have seen email marketing campaigns help our clients win local and regional awards. Trust us. Our Email marketing campaigns work. Or be skeptic and tenacious and say email marketing campaigns are dead, nothing more than spam.

Believe us when we say your competitors might disagree.

Marketing Automation

Marketing automation is exactly what it sounds like - automating your marketing. Texas MediaLink has the tools and the technology to efficiently take care of tasks with seamless effort. This includes everything from emails, social media posts and ads, website posts and updates, and much more. Texas MediaLink also has the capabilities to automatically move contacts from leads to customers, manage your marketing campaigns, analyse, group, and export marketing campaign leads, ultimately assisting your business, no matter the size or industry. With Texas MediaLink, we not only help you find better ways to do certain tasks, but get you as close as you can to having them do themselves.